Built in tracking gives an edge
In today’s fast-paced world, where misplacing belongings is a common frustration and theft remains a constant concern, built-in tracking technology offers a unique selling point and an opportunity for a premium product. Products with integrated tracking are now appearing in many market segments, and the feedback from customers is overwhelmingly positive. With the new Apple and Google Find My networks, coupled with advances in cellular and GPS technology, many more products can now be tracked—often for just a few dollars added to the BOM cost.
As we step into 2025, companies that integrate tracking technology into their products will not only enhance security but also offer convenience, making life easier for their customers. Here’s why built-in tracking is a must-have.
1. Recovering Stolen Items with Ease
Theft is an unfortunate reality, but built-in tracking technology is making it harder for criminals to get away with stolen goods. Products equipped with GPS, Apple’s Find My network, or Google’s Find My Device enable users to track and recover their items, significantly increasing the chances of retrieval. This added security can be a powerful selling point, giving customers peace of mind and making products more desirable in competitive markets.
2. Locating Lost Items at Home and On the Go
We’ve all experienced the frustration of misplacing keys, wallets, and handbags. Air tags are a must have for many people and now the same advantages can be offered to many losable items that can have build in tags. Built-in tracking eliminates wasted time searching for lost items by allowing users to quickly pinpoint their location via their smartphone. Whether something has slipped between couch cushions or been left behind at a café, tracking technology ensures that lost items are found quickly and effortlessly.
3. Boosting Customer Satisfaction and Loyalty
A product that actively helps customers recover lost or stolen items is one that earns their trust. When people feel secure knowing they can always locate their belongings, they’re more likely to stay loyal to the brand that provides that peace of mind. Companies that prioritize convenience and security through built-in tracking create a better user experience and build long-term customer relationships.
4. A Smarter, More Connected World
As smart technology becomes more prevalent, consumers expect their products to integrate seamlessly into connected ecosystems. Brands that embed tracking into their products position themselves as forward-thinking and innovative. From luggage that notifies you when it’s left behind at the airport to bikes that can be located after being stolen, tracking technology is becoming a critical feature in everyday life.
5. Saving Money and Reducing Waste
Losing items often means expensive replacements. By incorporating tracking solutions, businesses help customers protect their investments and reduce unnecessary spending. Moreover, fewer lost items translate to less waste, supporting sustainability efforts and appealing to eco-conscious consumers.
6. Business Benefits: Data-Driven Insights
For companies, built-in GPS tracking offers more than just customer benefits—it also provides valuable insights. By understanding product movement and usage, businesses can improve design, enhance logistics, and offer better after-sales services. This data can also help refine future product features, making them even more user-friendly and effective.
7. Key Considerations for Built-In Tracking
While the benefits of tracking technology are clear, manufacturers need to carefully consider several factors when integrating it effectively:
Powering the Tracker: Many tracking solutions require a power source, and integrating a long-lasting battery or by utilizing the power sources already in the device to power the tracker can keep the tracking system running with minimal input from the customer
Tuning the Antenna: For optimal signal reception, especially in enclosed or metal-heavy products, careful tuning of the tracking antenna is essential. Proper tuning enhances accuracy and ensures seamless connectivity with tracking networks.
Concealing the Tracker: To prevent tampering or removal by thieves, trackers should be discreetly embedded into the product without compromising aesthetics, durability, or functionality. The placement should balance security and accessibility for users when needed.
How Companies Can Implement Tracking Technology
With advancements in GPS, Bluetooth, and IoT connectivity, integrating tracking features has never been easier. Whether using Apple’s Find My or Google’s Find My Device or GPS, manufacturers now have streamlined options to incorporate tracking seamlessly into their products, enhancing both security and convenience.
The Future is Tracked
As we move forward, built-in tracking will no longer be an optional feature—it will be an expectation. Companies that embrace this technology will gain a competitive edge by offering products that not only deter theft but also simplify everyday life for their users. By carefully considering design factors such as power management, antenna performance, and concealment, businesses can ensure a seamless tracking experience that keeps customers connected, secure, and always in control.
